Description
Conn Selmer Educational Clinician
Brandi Mitchell is the visionary brand, media and marketing strategist behind the meteoric rise of the country’s newest and most visible college marching band program. In just 4 short years, she has helped this brand-new band program build an internationally-known brand and be recognized as an award-winning band - most recently earning the title of #1 Band in their division by ESPN. She was able to achieve this with limited resources and during the height of the pandemic. In this workshop, she will share her signature method of creating authentic and game-changing brands through strategic marketing and storytelling crafted specifically to help music educators market their bands and programs.